Jeff began serving clients with IDS/American Express in 1985 and soon became an independent advisor so he could offer clients not just 26 investment products, but over 10,000. Balanced Asset Management was born in 1989. As much a company mantra as name, Jeff has always tried to differentiate himself with service and sound, long term investment principles.

His level of service not only gave rise to growth, but more importantly, to relationships that have lasted multiple generations. For that, he expresses humble gratitude.

In the spring of 2000 when the tech bubble burst, Jeff watched as America’s portfolios dwindled in the historic meltdown. He knew there had to be a better way to invest his clients’ hard earned fortunes. The universally accepted buy and hold investment philosophy, had failed. So he developed a better way. Instead of picking a certain risk level such as “moderate” and staying at that risk level whether the investment world was soaring or crashing, he thought, why not move risk back and forth. Instead, increase risk when the markets were good and decrease risk when everything was crashing. He refined his concept for seven years before opening it up to client investment dollars. Now, the Active Strategies are the cornerstone of Balanced Asset Management and have been for a over a decade. The number one goal of these innovative strategies is to protect client fortunes as much as possible during crashes like those we experienced in 2000 and 2008.

When Jeff sits still, he enjoys golfing, traveling and wine tasting with his wonderful wife of 44 years, Jan.